Sprue Safety Products wanted to create a whole new retail experience. Not only did they want to encourage retailers to stock their latest, innovative device, but offer these retailers an engaging in-store experience for the consumer.
The AR app invites the user to explore the industry-leading smoke alarm in detail. By locating the marker, the 3D product appears and you can swipe the product to see a 360-degree view. Not only that, you can look inside with the product exploding to reveal the detail in its construction, with locaters to the main features of the products.
It provides a tangible digital experience of the product, giving the user more detail and information than simply viewing the product on a shelf!