As part of an ongoing brand development initiative, we produced a hero character for the new global Vodafone Technology Academy. Because of the limitations imposed by Vodafone's brand control, it was not possible to develop a specific brand ident to represent the Academy.
We chose to create a new hero character - a special robot named 'Mobi', to appear on all ongoing communications (motion and static). The character is designed to represent the key values of the Technology Academy and be a fun and engaging way to connect to the audience. 'Mobi' will be used as a vehicle to deliver many of the key ongoing messages.