Challenge:
The Department for International Trade (DIT) helps UK businesses export and grow into global markets. They also help overseas companies locate and grow in the UK. Awareness of the UK’s world-leading Aerospace manufacturing capabilities, particularly in the rapidly growing Chinese market, is poor.
The challenge was to use innovation as a means to drive audience engagement, raise awareness and increase orders from overseas markets.
Solution:
We developed a custom mixed reality app for iOS and Android using the Deeper engine, that enables users to view a virtual 3D aircraft, augmented in the real-world environment.
The experience displays the various key sections of an aircraft in manufacturing terms, and in turn, provides a comprehensive UK manufacturer list, along with real life case studies for each discipline
Results:
• Currently in beta testing with global client teams
• Initial response has been incredible from client stakeholders and target audience
• Gearing up for full launch across all DIT Aerospace teams
• The experience will become part of the core marketing tool set
• DIT have now stated mixed reality should become a core part of all sector marketing tool sets
